WestJet and Boys and Girls Clubs of Canada unite to share kindness

Today, WestJet and Boys and Girls Clubs of Canada together are celebrating World Kindness Day through WestJet Connections: Share kindness. Watch the video here.

In hopes of inspiring and recognizing acts of kindness, WestJet Connections: Share kindness highlights the generosity and spirit of WestJetters who volunteer year after year to create special holiday experiences for youth and their families at the Gilbert Park location of Boys and Girls Clubs of Winnipeg in Manitoba.

"Caring WestJetters continue to go above and beyond to create magical and meaningful experiences for Boys and Girls Clubs across the country," said Richard Bartrem, WestJet Vice-President Marketing Communications. "Through their kindness came inspiration from the Gilbert Park Club members to celebrate the joy and positive impact that even the smallest act can bring to a community. We hope that this video inspires Canadians to share a little extra kindness with each other today and every day."

Since 2007, WestJetters and WestJet Cares for Kids partner Boys and Girls Clubs of Canada have worked together to transform the experiences of youth across the country. For the last seven years, WestJetter volunteers have organized annual holiday events and initiatives at Canadian Clubs from coast-to-coast. Throughout the year, WestJet supports Boys and Girls Clubs across Canada with the gift of flight ensuring youth can access leadership opportunities, reducing administrative expenses and enhancing fundraising initiatives.

"WestJet continues to be an incredibly caring and kind partner with WestJetters dedicating their time and energy to meet the specific needs of our Clubs," said Owen Charters, President & CEO, Boys and Girls Clubs of Canada. "The Gilbert Park Club is in a neighbourhood in Winnipeg where life can be a bit more difficult, especially during this time of the year. WestJetters have put kindness first, ensuring that the children and families in Gilbert Park, and in similar communities across Canada, can experience the magic and wonder of the holiday season, as every family should. Thank you, WestJet."