WestJet inspires the spirit of giving with Miracle Miles
Guests surprised in-flight with opportunity to give back $1 for every mile flown to their favourite charities
Miracle Miles to continue on select flights throughout the holidays
WestJet today, released its annual Christmas Miracle video. This year’s spot introduces WestJet’s newest community investment initiative Miracle Miles, transforming ordinary flights with WestJet into an opportunity for guests to give back to their communities. The initiative grants anyone onboard select flights with $1 for every mile flown to give to an eligible charity or non-profit organization of their choice.
“At WestJet we are proud to serve a diverse array of communities all year long. In the holiday season we know there is joy to be found in both giving and receiving, so for this year's Christmas Miracle, we wanted to offer our guests and WestJetters the opportunity to give back to the people and places that are most meaningful to them by supporting a charity or non-profit organization of their own choosing," said Angela Avery, WestJet Executive Vice-President and Chief People, Corporate & Sustainability Officer.
WestJet took to the skies to launch its first Miracle Miles trip on November 26, on flight WS551 from Winnipeg to Calgary. Onboard a total of 128 guests and six crew members travelled 677 nautical miles and collectively donated a total of $90,718 to Canadian charities of their choice.
As the holiday season continues, WestJet through its Miracle Miles program will continue to be present on select flights across Canada, as the airline donates over $150,000 to charities and non-profit organizations across Canada this December. These flights will be kept a surprise until cruising altitude, giving guests and WestJetters additional opportunities to give back.
“We hope to bring a little extra joy this holiday season through the power of Miracle Miles by giving guests and WestJetters the opportunity to support the organizations near and dear to their hearts,” concluded Avery.
